About
Francesca was born and raised in Southern California. She grew up in sunny Laguna Beach and switched coasts to New York for college where she attended Marymount Manhattan College for undergrad. After graduation, she was a webcast anchor reporting on finance and technology news. After her stint with reporting she attended graduate school at NYU where she got her master's degree in Communications Management and Technology. It was there that Francesca gained more interest in digital media. She also received the President's Service Award at NYU for her outstanding leadership in her master's program.
Francesca then worked at ad agencies such as Grey and Ogilvy and generated paid search and social media ads for brands such as IBM, Sour Patch Kids, and Oreo. A lover of digital marketing Francesca is constantly catching up on the latest digital trends. In 2018, Francesca married her husband, a western New York native, and moved to Kenmore in 2019 after spending a decade living in New York City.
She has since become involved in the Buffalo community where she is a board member of Harmonia Collaborative Care and is the co-chair of the NYU Alumni in Western NY planning events for alums throughout the area.
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Digital and Integrated Marketing Strategist
Devising effective Digital and Integrated Marketing Campaigns for Global Advertising Agencies.
- Website: www.ftioleco.com
- Phone: 949-290-6764
- City: Kenmore, NY
- Degrees: Bachelors & Masters
- Email: francesca@ftioleco.com
- Social Media:
Community Service & Volunteerism
Lead Fundraiser
Charity Cycle Ride at Revolution Cycling.
2020
Active Member
Western NY Women’s Foundation.
2019-Present
Active Member
Buffalo Police Athletic League
2019-Present
Skills
Besides digital skills, I am proficient in: Team leadership, problem-solving, communication, teamwork, public speaking, and event planning.
Resume
Summary
Francesca Tioleco
I am an accomplished and enthusiastic Digital and Integrated Marketing Strategist who possesses over six years of experience devising effective Digital and Integrated Marketing Campaigns for Global Advertising Agencies in New York City whose clients include Fortune 500 Companies. I am accustomed to taking on leadership roles as a manager, managing diverse accounts comprised of National and International Corporations, working with teams, and developing marketing strategies to help generate brand awareness among consumers and increase the sales of services/products.
- Kenmore, N.Y.
- 949-290-6764
- francesca@ftioleco.com
Education
Master of Arts, Communications Management and Technology
2015
New York University ∙ New York, NY
Developed a mobile phone application and business plan focusing on FinTech. Global Consulting Practicum – Presented to Hewlett Packard in London on a potential partnership with Victoria’s Secret PINK.
Bachelor of Arts in Communication Arts
Media Studies
2010
Marymount Manhattan College ∙ New York, NY
Senior Thesis: Asian Invasion: Asian Americans in Broadcast News
Relevant Experience
Digital Marketing/Search Analyst
2015-2016
Mercury Media ∙ New York, NY
One of the largest privately-owned performance marketing agencies in the country
(Clients: Lenox, Direct Wines, Democracy Now)
- Developed keyword expansion, analysis, creative development, copywriting through Google AdWords and Bing Ads.
- Monitored keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Provided regular updates to team and management on project development, timelines, and results.
- (Clients: Lenox, Direct Wines, Democracy Now)
Social Media Producer, Community Manager
2014-2015
DeVito/Verdi ∙ New York, NY
Creative ad agency focusing on TV, radio, print, magazine and digital capabilities by providing an exceptional creative process.
(Clients: GoldToe, Aerosoles)
- Developed social media strategies and campaign development for GoldToe and Aerosoles, while monitoring brand mentions and engaging in conversations with followers to elevate brand visibility.
- Created and generated content for GoldToe’s 80th Anniversary sweepstakes whose fan base grew 121%in 3 months.
- (Clients: GoldToe, Aerosoles)
Professional Experience
Freelance/Independent Consultant
2014 - Present
New York, NY
- Developed effective media strategies and tactics for Clients based on industry and audience reports that mandated competitive analysis research and evaluations of company marketing materials.
- Created e-mail marketing content to increase company exposure and educate clients about ongoing product promotions.
- Produced original social media content on Facebook, Instagram, and Twitter by highlighting current products and promoting special events that increased consumer sales.
- (Clients: Spiderweb Studio, Mongoose Bodyworks, The Shops at Columbus Circle, Varia Ventures, A-1 Watercare)
Digital Media
2022 - 2023
Incept Digital · Buffalo, NY
(Clients: Southern California University of Health Sciences, Buildings by Timberline, Mass Advantage)
- Create and generate digital media campaigns for all clients throughout the agency.
- Measure the performance of campaigns by creating reports including data and insights.
- Work side-by-side with vendors in building media plans based on clients’ objectives and optimizing by performance.
- Collaborate with account management and creative teams to ensure best practices in digital marketing.
Digital Media and Content Manager
2021 - 2022
FARM Buffalo · Buffalo, NY
(Clients: Tops Friendly Markets, Georgia Pacific, ConnectLife, Alzheimer’s Association of Western NY)
- Led all digital media planning and buying aspects of accounts including social, display, SEM, and retargeting
- Developed and oversaw planning objectives and strategies that coincide with the client’s marketing direction.
- Generated and distributed analytics reporting, and optimization recommendations based on client objectives.
Senior Associate
2017 - 2018
iProspsect, New York, NY
One of the largest global media planning agencies, providing consumer insight-based media strategy, planning and buying services.
(Clients: Mondelez, Subway, Marcus by Goldman Sachs)
- Provided clients with comprehensive campaign reports and digital marketing strategies that focused on generating brand awareness and web traffic to consumers, which resulted in increased sales.
- Conducted research, industry best practices, and case studies by partnering with channel reps to develop social media strategies and campaign launches.
- Organized monthly Snapchat breakout training sessions and vendor updates for the internal paid social team.
- Led, trained, mentored, and delegated projects to Junior Associates.
- (Clients: Mondelez, Subway, Marcus by Goldman Sachs)
Search Planner
2016 - 2017
Neo@Ogilvy/Ogilvy & Mather ∙ New York, NY
One of the largest global media planning agencies, providing consumer insight-based media strategy, planning and buying services.
(Client: IBM)
- Collaborated with Google and Bing to analyze audiences and campaign building strategies to achieve the goal of developing recommendations and executing plans for paid search and YouTube activity for IBM.
- Coordinated and met with IBM’s media and brand manager on a weekly basis and presented campaign performance data, strategic recommendations, and keyword updates.
- Brainstormed with the creative/account team on techniques to align media strategies with brand messaging for paid search and YouTube campaigns.
- Devised monthly and quarterly campaign wrap-up reports describing campaign performance and the overall outcomes of paid search and YouTube optimizations.
Leadership & Awards
Contact
Location:
Kenmore, N.Y.
Email:
francesca@ftioleco.com
Call:
949-290-6764