Master of Arts, Communications Management and Technology

2015

New York University ∙ New York, NY

Developed a mobile phone application and business plan focusing on FinTech. Global Consulting Practicum – Presented to Hewlett Packard in London on a potential partnership with Victoria’s Secret PINK.

Bachelor of Arts in Communication Arts
Media Studies

2010

Marymount Manhattan College ∙ New York, NY

Senior Thesis: Asian Invasion: Asian Americans in Broadcast News

Digital Marketing/Search Analyst

2015-2016

Mercury Media ∙ New York, NY

One of the largest privately-owned performance marketing agencies in the country

• Developed keyword expansion, analysis, creative development, copywriting through Google AdWords and Bing Ads.
• Monitored keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Provided regular updates to team and management on project development, timelines, and results.
• (Clients: Lenox, Direct Wines, Democracy Now)

Social Media Producer, Community Manager

2014-2015

DeVito/Verdi ∙ New York, NY

Creative ad agency focusing on TV, radio, print, magazine and digital capabilities by providing an exceptional creative process.

• Developed social media strategies and campaign development for GoldToe and Aerosoles, while monitoring brand mentions and engaging in conversations with followers to elevate brand visibility.
• Created and generated content for GoldToe’s 80th Anniversary sweepstakes whose fan base grew 121%in 3 months.
• (Clients: GoldToe, Aerosoles)

Freelance/Independent Consultant

2014 - Present

New York, NY

• Developed effective media strategies and tactics for Clients based on industry and audience reports that mandated competitive analysis research and evaluations of company marketing materials.
• Created e-mail marketing content to increase company exposure and educate clients about ongoing product promotions.
• Produced original social media content on Facebook, Instagram, and Twitter by highlighting current products and promoting special events that increased consumer sales.
• (Clients: Spiderweb Studio, Mongoose Bodyworks, The Shops at Columbus Circle, Varia Ventures, A-1 Watercare)

Senior Associate

2017 - 2018

iProspsect, New York, NY

One of the largest global media planning agencies, providing consumer insight-based media strategy, planning and buying services.

• Provided clients with comprehensive campaign reports and digital marketing strategies that focused on generating brand awareness and web traffic to consumers, which resulted in increased sales.
• Conducted research, industry best practices, and case studies by partnering with channel reps to develop social media strategies and campaign launches.
• Organized monthly Snapchat breakout training sessions and vendor updates for the internal paid social team.
• Led, trained, mentored, and delegated projects to Junior Associates.
• (Clients: Mondelez, Subway, Marcus by Goldman Sachs)

Search Planner

2016 - 2017

Neo@Ogilvy/Ogilvy & Mather ∙ New York, NY

One of the largest global media planning agencies, providing consumer insight-based media strategy, planning and buying services.

• Collaborated with Google and Bing to analyze audiences and campaign building strategies to achieve the goal of developing recommendations and executing plans for paid search and YouTube activity for IBM.
• Coordinated and met with IBM’s media and brand manager on a weekly basis and presented campaign performance data, strategic recommendations, and keyword updates.
• Brainstormed with the creative/account team on techniques to align media strategies with brand messaging for paid search and YouTube campaigns.
• Devised monthly and quarterly campaign wrap-up reports describing campaign performance and the overall outcomes of paid search and YouTube optimizations.
• (Client: IBM)